Emeric Vanstalle
Freelance Product Manager
About me
Product Manager with 5 years of experience in startup and scale-up environments, across both B2B and B2C. Specialized in discovery, onboarding optimisation, growth and Product Management, I bridge Product, Go-To-Market and Data to deliver tangible and lasting results. My background in Product Marketing gives me an edge in discovery, positioning, and go-to-market execution when building products.
Previously worked at
Selected Work
Developing a mobile B2C tourism app for iOS and Android devices
Led the complete revamp and relaunch of a B2C tourism mobile app, doubling active users and growing to 3rd position in Apple's App Store Tourism category.
Discovery, Go-to-Market and Sales Enablement
Led product marketing for a spend management tool at Shine, bridging product teams and market needs while orchestrating go-to-market strategy for SMB customers in France.
What I Do
I build products that grow from first insight to first revenue and beyond.
My background in Product Marketing + ability to code and design means I speak the language of every stakeholder and see the full picture.
My take ? In an AI-driven era where technicity becomes commodity, the true differentiator is how well human is at the center, and how well products solve real problems while having an oustanding user experience.
How We Can Work Together
New Product Development
For companies building a new product line or entering a new market
The Challenge
"We see an opportunity but don't know if it's the right product to build, how to build it or how to bring it to market"
The Approach
Discovery (2-3 months)
Validate opportunity, define MVP, set success metrics
Build (3-6 months)
Design, prototype, ship iteratively with growth in mind
GTM (2-3 months)
Positioning, launch strategy, early adoption loops
The Outcome
Product-market fit with measurable growth trajectory and clear path to scale
Typical engagement: 6-12 months, 2-5 days/week
Growth Audit & Acceleration
For companies with existing products that aren't growing as expected
The Challenge
"We have a product but growth or adoption is stalled or below expectations"
The Approach
Audit (2-4 weeks)
Identify friction across acquisition, adoption, activation, retention, and revenue
Roadmap (1 week)
Prioritized plan with highest-impact fixes
Execution (2-5 months)
Implement, measure, iterate on key levers
The Outcome
Get rid of growth bottlenecks. Measurable improvement in product metrics and business KPIs
Typical engagement: 3-6 months, 2-5 days/week
How I Work
Who I Work With
Who may not be a fit?
- Pre-PMF or no proof of concept yet
- Large corporations (>2,000 employees)
- Projects looking for just a feature factory